The history of Bulgari began in 1884, when Greek silversmith Sotirio Bulgari founded the Maison in Rome. Inspired by its Greco-Roman heritage, Bulgari gradually developed a bold and distinctive style characterised by architectural volumes, vibrant combinations of colour and a constant pursuit of innovation. In the world of watchmaking, the Maison brings together the sophistication of Italian design and the excellence of Swiss mechanical craftsmanship.

Bulgari and BVLGARI both refer to the same Maison. The distinctive “BVLGARI” spelling used in the brand’s logo replaces the letter “U” with a “V” in reference to the classical Latin alphabet and the monumental inscriptions of Ancient Rome. “Bulgari” remains the spelling commonly used in written content and online searches. This emblematic typography reflects the Maison’s Roman roots and unique identity.

Choosing a Bulgari watch means choosing a creation that transcends traditional luxury watchmaking codes. The Maison combines an instantly recognisable Italian aesthetic with exceptional Swiss watchmaking expertise. From the jewellery-inspired Serpenti watches to the mechanical Octo creations, each model expresses a bold vision of time shaped by architecture, colour, precious materials and technical innovation.

Bulgari’s main watch collections include Serpenti, a symbol of transformation and sensuality, and Octo, renowned for its distinctive octagonal architecture. The Maison also offers the sporty and avant-garde Bulgari Aluminium, as well as the Bulgari Bulgari and Lvcea collections. Each one offers a distinctive interpretation of Roman heritage, Italian creativity and Swiss watchmaking expertise.

The Bulgari Serpenti watch is one of the Maison’s most iconic creations. Inspired by the snake, an ancient symbol of rebirth, power and transformation, it wraps around the wrist like a genuine piece of jewellery. The Serpenti Tubogas and Serpenti Seduttori lines combine sensual curves, flexible bracelets, precious metals, diamonds and refined colours to offer a unique interpretation of the luxury women’s watch.

The Bulgari Octo watch is distinguished by its complex architectural case, built around an octagonal geometry inspired by the monuments of Rome. Positioned between the circle and the square, this distinctive silhouette gives the watch an instantly recognisable presence. The collection includes the Octo Roma and Octo Finissimo lines, the latter being renowned for its ultra-thin proportions, contemporary elegance and sophisticated mechanical movements.

The Bulgari Aluminium offers a bold interpretation of the luxury sports watch through its distinctive combination of aluminium and rubber. Lightweight, comfortable and resolutely contemporary, it is recognisable by its bezel featuring the double Bulgari Bulgari signature and its striking graphic design. Available in a variety of colours and complications, it is ideal for those seeking a sporty, distinctive and easy-to-wear everyday watch.

Bulgari watches purchased from July 2023 are covered by a five-year international Bulgari warranty, subject to the conditions and any exceptions established by the Maison. This warranty covers manufacturing defects and is activated when the watch is purchased from a Bulgari boutique or an authorised retailer. The international digital warranty and authenticity card is associated with the watch and its purchase information.

As an authorised Bulgari retailer, Lepage guarantees the authenticity of every watch and the activation of the Maison’s international warranty. By discovering the Bulgari universe at Lepage, you also benefit from a carefully selected range of iconic models, personalised advice from our watch experts, secure delivery and dedicated assistance before and after your purchase.

You can purchase your Bulgari watch online at lepage.fr, an authorised retailer of the Maison. Discover a selection of Serpenti, Octo, Bulgari Aluminium, Bulgari Bulgari and Lvcea watches. You can also contact the Lepage boutiques to enquire about in-store availability and receive personalised guidance from our advisers.