The history of Bell and Ross began in 1994, driven by two French friends, Carlos-A. Rosillo and Bruno Belamich. United by their passion for watchmaking, aviation and industrial design, they set out to create professional watches inspired by cockpit instruments. Since then, the Maison has combined French creativity with Swiss watchmaking expertise.

Choosing a Bell and Ross watch means choosing a timepiece with an instantly recognisable design, created around the principles of legibility, precision and functionality. Inspired by aviation and professional instruments, the Maison’s watches also stand out for their robustness, technical materials and distinctive personality.

Bell and Ross watches are mainly divided into three universes. The Instruments collection includes the Maison’s iconic square watches inspired by aircraft cockpits, particularly the BR 03. The Urban collection brings together the BR 05 and BR-X5 watches with their contemporary sport-chic style, while the Vintage collection revisits the Maison’s aeronautical heritage through round cases and more traditional lines.

The Bell and Ross BR 03 is distinguished by its square case surrounding a round dial, an architecture directly inspired by aircraft cockpit instruments. Its oversized numerals, luminescent hour markers and uncluttered display ensure excellent legibility. Available in steel, ceramic or bronze, it is one of the Maison’s most recognisable signatures.

The Bell and Ross BR 03 Diver brings the Maison’s iconic square design into the world of diving watches. It combines a unidirectional rotating bezel, excellent underwater legibility and water resistance suitable for diving. Discover the different interpretations of the BR 03 Diver at Lepage, available in materials including steel, bronze and ceramic.

The Bell and Ross BR 05 offers a more urban and sport-chic interpretation of the Maison’s identity. Its case, featuring softened angles, flows harmoniously into an integrated bracelet, creating a contemporary silhouette and offering excellent comfort on the wrist. The collection includes automatic, GMT, chronograph and skeleton models in a variety of sizes.

The Bell and Ross Vintage collection draws inspiration from military watches and twentieth-century aeronautical instruments. Unlike the Maison’s iconic square cases, these watches feature round cases with more traditional lines. Their balanced and timeless design will appeal to enthusiasts looking for an elegant and easy-to-wear pilot’s watch.

Bell and Ross watches are Swiss Made. Their assembly and adjustment are carried out by master watchmakers at the Maison’s production facility in La Chaux-de-Fonds, Switzerland. They therefore combine French creative direction with the technical expertise and exacting standards of Swiss watchmaking.

Bell and Ross watches are covered by a two-year international warranty covering parts and labour. To remain valid, the warranty must be accompanied by a warranty card that has been correctly completed and stamped by a Bell and Ross boutique or authorised retailer. Straps, normal wear and damage caused by inappropriate use are not covered.

The choice of a Bell and Ross watch mainly depends on your preferred style and intended use. A BR 03 will appeal to enthusiasts looking for a bold instrument watch, while a BR 05 offers a more urban and versatile appearance. The Vintage models will appeal to those who appreciate round cases and traditional aeronautical elegance.

As an authorised Bell and Ross retailer, Lepage guarantees the authenticity of every watch and the application of the Maison’s international warranty. Discover our Bell and Ross universe and benefit from the personalised guidance of our watch experts when choosing the model that best suits your style, wrist and expectations.

You can discover and purchase watches from the Maison at Lepage Le Havre, an authorised Bell and Ross retailer, located at 30 Avenue Robert Coty in Le Havre. Our watch experts are available to introduce you to the models currently available and guide you in choosing your future watch. The complete selection can also be found on the Bell and Ross page on lepage.fr.