TAG Heuer

The history of TAG Heuer began in 1860, when the young watchmaker Edouard Heuer founded his workshop in Saint-Imier, Switzerland. The Maison quickly distinguished itself through its innovations in precision timing and chronograph technology, including the patent for the oscillating pinion in 1887 and the Mikrograph, the first stopwatch capable of measuring one hundredth of a second, in 1916. This technical heritage continues to shape TAG Heuer's sporty and avant-garde identity today.

Choosing a TAG Heuer watch means choosing a Swiss timepiece that combines precision, performance and contemporary design. Deeply connected to motor racing and the measurement of short periods of time, the Maison offers mechanical, automatic, quartz, solar-powered and connected watches. Each creation combines a distinctive aesthetic identity with technologies designed to complement an active lifestyle.

TAG Heuer's signature collections include the TAG Heuer Carrera, inspired by motor racing, the legendary TAG Heuer Monaco, instantly recognisable by its square case, the Aquaracer, designed for aquatic activities, and the sporty Formula 1. TAG Heuer also offers the Connected and Link collections.

TAG Heuer has a long-standing relationship with motor racing, precision timing and major competitions. In 1963, Jack Heuer introduced the Carrera, whose name refers to the famous Carrera Panamericana road race. In 1969, the Maison unveiled the Monaco, powered by the Calibre 11 and later established as an icon thanks to its square design and its appearance on Steve McQueen's wrist. This racing heritage continues today through the Carrera, Monaco and Formula 1 collections.

TAG Heuer offers a wide variety of watchmaking technologies. Automatic mechanical models are powered by the movement of the wrist and equip many Carrera and Monaco chronographs. Quartz watches prioritise precision and ease of use, while Solargraph technology transforms natural or artificial light into energy. The TAG Heuer Connected collection combines Swiss watch design with the features of a premium smartwatch.

The right TAG Heuer watch depends on your personal style and requirements. The Carrera offers a refined sporting character that is equally suited to formal attire and everyday wear. The Aquaracer is particularly well suited to enthusiasts of water sports, while the Formula 1 stands out for its dynamic and contemporary personality. For those seeking a more distinctive timepiece, the Monaco is a true watchmaking icon.

Most TAG Heuer watches offer a level of water resistance suited to their intended purpose, although the precise rating varies between models. Watches from the Aquaracer collection are specifically designed for aquatic activities and diving, while Carrera, Monaco and Formula 1 models offer different levels of water resistance according to their specifications. It is essential to consult the technical details of each watch and have its water resistance checked regularly.

New TAG Heuer watches are covered by the Maison's international warranty, subject to its applicable terms and conditions. This warranty covers potential manufacturing defects during the period specified by TAG Heuer. Purchasing from an authorised retailer such as Lepage ensures the authenticity and correct registration of the watch, together with access to the brand's official after-sales service network.

As an authorised TAG Heuer retailer, Lepage guarantees the authenticity of every watch together with the official international warranty provided by the Maison. By exploring the TAG Heuer universe at Lepage, you benefit from a curated selection of the brand's signature collections, personalised advice from our watch specialists, secure payment and attentive support before and after your purchase.

You can purchase your TAG Heuer watch online at lepage.fr, an authorised retailer of the Swiss Maison. You can also discover the TAG Heuer collections at the TAG Heuer Boutique Lille, at Lepage Rouen, at Lepage Le Havre, and at our Lepage Le Touquet boutique. Our watch specialists will assist you in choosing your future timepiece and provide information about the availability of the different models.