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March LA.B
March LA.B focuses on the essentials by offering French watches with a raw elegance whose simplicity is the key to refinement. Charismatic watches inspired by the 70's assembled in France by highly qualified master watchmakers who scrupulously respect the principles of the French watchmaking culture: quality, technicality, reliability and precision.
Shape Watches
AM2 Calendar
The AM2 Calendar is a "testosterone" version of the now unavoidable AM2. A raw and streamlined 41 mm case with prominent angles that will not leave these gentlemen indifferent.
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AM2
Regaling men with distinguished action is one of March LA.B.'s raisons d'être. The AM2's uncompromising angles leave no room for ambient fluidity! The AM2 is committed, aggressive and radically 70's.
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AM2 Slim
Homothety of our now iconic AM2 model, here comes the AM2 Slim... A watch with reasonable proportions suitable for both male and female wrists. A radical 70's timepiece!
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Mansart
This 34 mm watch is based on the octagonal architecture of the Place Vendôme designed by Jules Hardouin-Mansart, architect of the Sun King. Nobility, majesty, symmetry and balance of forms... Terribly classic, and deliciously modern at the same time.
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Dandy Mansart
The Dandy Mansart is a new 30mm version of the classic Mansart. It is a very feminine and androgynous watch at the same time, a watch that will not fail to seduce men who love small timepieces.
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Lady Mansart
The Lady MANSART is the feminine version of the Mansart. Terribly classic and deliciously modern at the same time, with a diameter of 26 mm, it is transformed into a jewel of refined elegance by adorning itself with its modernized rice grain bracelet.
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Classic Watches
AM1
The first born of the AM collection, the round number 1 honors the beauties of the sixties. Simple, discreet, elegant and chic, the AM1 wisely mixes the past and the present by subtly twisting these outdated codes.
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AM89
Two decades separate 1969 from 1989. Two millimeters differentiate the AM69 from the AM89. This 38 mm "supercharged" version is topped with massive, notched hour markers. An elegant but streamlined watch.
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AM69
1969 is a symbolic year! The AM69 is a "timeless essential". A condensed simplicity all in roundness for a refined but racy watch, a true allegory of the creators' aesthetic vision. Because "less is more."
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Surf Watches
Bonzer
The BONZER is a surf watch that borrows its name from the revolutionary surfboards created by the brothers Duncan and Malcolm Campbell, which were easy to surf. The Bonzer will also fit your everyday life.
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Belza
The BELZA takes its name from the villa on the beach in Biarritz. It was designed for surfing, thanks to its screw-down crown, its silicone strap and its water resistance to 200 meters: all the features of a watch designed to spend its life in the water.
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Agenda Supra
A counter for the month, a counter for the day. With the date and time, the AGENDA offers the essential complications to measure the "time that traces" ... A Bi-compax with a moderate size for a racing and vintage style.
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Agenda
A counter for the month, a counter for the day. With the date and time, the AGENDA offers the essential complications to measure the "time that traces" ... A Bi-compax with a moderate size for a racing and vintage style.
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The strengths of March LA.B
A Franco-Swiss automatic calibre
A French watch brand must, according to the company's philosophy, be "horlo-responsible". Until now, for industrial and economic reasons, the mechanical self-winding movements of March LA.B watches were Japanese. The calibers are well made, reliable, recognized and assembled in France, but Japanese. Then, at the end of 2021, the wind changed. In the right direction. Ideally to hoist the mainsail and set a course due east, towards Besançon. The reason? The partnership between the Swiss engine manufacturer La Joux-Perret and the family-owned company Humbert-Droz from Besançon, which now enables the assembly of a Swiss mechanical movement from A to Z in the French watchmaking capital.
The result of this partnership? The G100, a new automatic movement with three hands and date, with a beautiful 68-hour power reserve and a proven architecture.
In detail, the G100 caliber arrives in parts - all components are designed and manufactured in Switzerland - and is entirely assembled and assembled by the watchmakers of Humbert-Droz in Bisonne. This transparent and efficient system is in line with the recent recognition by UNESCO of the watchmaking know-how of the French-Swiss Jura region.
In fct, March LA.B is once again positioning itself as a pioneer of "horlo-responsibility" with this desire to bring together skills and join forces.
A "French Touch"
March LA.B watches are made in France, and the brand is proud to claim it. It uses the undeniable know-how of French watchmaking to assemble its pieces. Its exotic leather straps (Lizard, Alligator, Buffalo...) are handmade in the March LA.B workshops in Franche-Comté, in Morteau and Besançon. The after-sales service is provided in their Parisian workshop. Guaranteed for 2 years, March LA.B watches are both precise and reliable, and are inspired by vintage models to meet the expectations of the greatest number of people.
The green line
Time and the watch structure our lives, and the color green is the symbol. At March LA.B we find an omnipresent green signature on small details that make the brand strong and unique. The stitching and the return of the leather straps are green. On the automatic models, the transparent case back is green. On the date window, the number 3 is green, a nod to the month of March, the third of the year and birth month of the founder, Alain Marhic. The color green, which offers many shades, is the designer's favorite color. For the anecdote, when he was a child, Alain Marhic always dressed in green.
Everything you need to know about March LA.B watches
March LA.B is a French watchmaking Maison founded with a clear ambition: to create distinctive timepieces that combine elegant design, high-quality craftsmanship and accessible pricing. Its aesthetic draws strong inspiration from the design language of the 1960s and 1970s, reinterpreted through clean lines, bold case shapes and carefully balanced proportions. The colour green, subtly incorporated into dials, straps and casebacks, has become one of the brand's unmistakable signatures.
March LA.B watches are assembled, adjusted and inspected in France by specialised watchmakers. The Maison works closely with partners based in the Franche-Comté region for watch assembly and leather strap manufacturing. Selected automatic models are powered by the G100 calibre, whose components are manufactured in Switzerland before being fully assembled in Besançon. This automatic movement notably delivers a power reserve of approximately 68 hours.
March LA.B's signature collections include the AM2, recognised for its angular seventies-inspired case, and the more classic, rounded AM1. The Mansart draws inspiration from the octagonal architecture of Paris' Place Vendôme, while the Belza offers a sportier personality with a screw-down crown and water resistance suited to aquatic activities. The Maison also offers the AM69, AM89, Bonzer, Lady Mansart and Lady Volante collections.
As an authorised March LA.B retailer, Lepage guarantees the authenticity of every watch together with the Maison's two-year international warranty. By exploring the March LA.B universe at Lepage, you benefit from a wide selection of automatic and quartz watches, personalised advice from our watch experts, secure payment and attentive support before and after your purchase.
You can purchase your March LA.B watch online at lepage.fr, an authorised retailer of the French Maison. Discover men's, women's and unisex models from the AM2, AM1, Mansart and Belza collections online. You can also contact the Lepage boutiques to check the availability of a specific model and receive personalised guidance from our advisers.