TAG Heuer Formula 1 Chronograph x Senna quartz black dial steel bracelet 43 mm

Ayrton Senna: A Legend Honoring Another

TAG Heuer celebrates one of the greatest names in motorsport with a special edition that is both iconic, accessible, and filled with emotion.
More than thirty years after Ayrton Senna’s passing, the Swiss Maison continues to honor the memory of the triple Formula 1 World Champion through creations that embody his philosophy: speed, precision, and self-transcendence.

Unveiled during the 2025 São Paulo Grand Prix, the TAG Heuer Formula 1 Chronograph x Senna 43 mm Quartz continues the historic partnership between the brand and the Senna family.
It pays tribute to the watch worn by the driver in the 1990s — a model with the famous S/EL bracelet, instantly recognizable and now a true symbol of sporty elegance.

This edition, limited to 3,000 pieces, is part of the “Designed to Win” campaign, inspired by the champion’s immortal words:

“I’m not designed to come second or third. I’m designed to win.”
A motto that TAG Heuer continues to embody, creating watches engineered for performance and victory.

Design: A Timeless Heritage Reinvented

Designed to capture the very essence of Senna’s style, this 43 mm edition impresses with its balanced and sporty lines.
The polished and brushed stainless-steel case displays a well-proportioned diameter, perfectly suited to modern wrists as well as lovers of classic chronographs.

The fixed black aluminum bezel, engraved with the “SENNA” name and the stylized “S” logo at 12 o’clock, evokes the precision and adrenaline of the racetrack.
The sunray-brushed black dial, accented with hues inspired by the champion’s iconic colors, blends contrast and legibility in perfect harmony.

Its tricompax architecture follows the signature layout of TAG Heuer chronographs:

• at 3 o’clock: a small seconds counter, clean and highly readable;
• at 6 o’clock: a 1/10th-second chronograph counter decorated with blue, green, and yellow motifs, and a red lacquered hand;
• at 9 o’clock: a 30-minute counter with a yellow lacquered hand.

The polished black hands and white printed indexes are coated with green-glowing Super-LumiNova®, ensuring optimal visibility in all conditions.
A discreet date window positioned at 4 o’clock enhances the design’s balance and everyday practicality.

The screw-down steel caseback, engraved with Senna’s stylized portrait, reinforces the symbolic value of this watch — a true collector’s piece for motorsport enthusiasts.

Movement: The Reliability of Swiss Quartz

Beneath its clean aesthetic beats a high-precision Swiss-made quartz chronograph movement.
This caliber ensures instantaneous timekeeping and flawless operation, remaining true to TAG Heuer’s philosophy: “Performance under pressure.”
Equipped with hours, minutes, seconds, chronograph, and date functions, this Formula 1 Senna is both practical and enduring, water-resistant to 200 meters, and ready to take on both the track and everyday life.

The S/EL Bracelet: The Essence of Sporty Elegance

The iconic S/EL (Sports and Elegance) steel bracelet, worn by Senna throughout the 1980s and 1990s, returns here in a refined modern version.
Its interlocking S-shaped links move fluidly, providing exceptional flexibility and comfort.
The folding clasp with double safety push-buttons and a pilot’s extension ensures a secure fit while allowing easy adjustment — a feature directly inspired by racing watches.

A true aesthetic signature of TAG Heuer, this bracelet gives the watch an immediately recognizable identity, perfectly blending elegance and performance.

A Meaningful Edition

Beyond its horological excellence, this watch continues Ayrton Senna’s humanist mission.
Through this collection, TAG Heuer supports the Ayrton Senna Institute, a foundation established by the driver’s family to promote education and opportunities for millions of children in Brazil.

Each piece in this limited edition contributes to a project that builds the future, uniting the passion of sport with a humanitarian vision.
A watch that celebrates not only speed but also the values of transmission, generosity, and determination that defined the champion.