TAG Heuer Formula 1 Chronograph x Senna automatic black dial yellow rubber strap 44 mm

Ayrton Senna, the Eternal Icon

An absolute symbol of speed, precision, and boldness, Ayrton Senna continues to inspire the worlds of sport and watchmaking more than thirty years after his passing. The connection between TAG Heuer and the Brazilian champion began in 1988, at the height of his Formula 1 career. At that time, Senna chose to wear a TAG Heuer S/EL chronograph — a watch instantly associated with his image and his relentless pursuit of performance.

In 2025, the Swiss Maison perpetuates this legacy through a new creation: the TAG Heuer Formula 1 Chronograph x Senna 44 mm Automatic.
Unveiled during the São Paulo Grand Prix, this special edition celebrates both the man and the driver, and his indomitable spirit of conquest.
Its design and mechanics embody Senna’s philosophy: the pursuit of perfection, self-transcendence, and an unwavering determination to “win at all costs.”

This new edition is part of the global “Designed to Win” campaign, inspired by the driver’s famous statement:

“I’m not designed to come second or third. I’m designed to win.”
A credo TAG Heuer has made its own, combining fine watchmaking tradition, cutting-edge technology, and a deep passion for performance.

Design: Power, Precision and Tribute

Directly inspired by the racetrack and the world of Formula 1, this 2025 edition represents the new generation of the TAG Heuer Formula 1 collection — completely reimagined to combine technical mastery, readability, and modernity.
Its sandblasted Grade 2 titanium case, fully coated in black DLC, exudes a bold, sporty presence while remaining remarkably light on the wrist.

The fixed forged-carbon bezel, engraved with Senna’s signature “S” at 12 o’clock, hovers above a yellow ring that visually separates the bezel from the case — a subtle nod to the color contrasts of racing machines. This refined detail adds both depth and dynamism to the silhouette.

The sunray-brushed black dial, surrounded by a fine 60-second flange, pays tribute to asphalt and to the chronometric precision so dear to the Maison. Its tricompax architecture offers perfect clarity and balance:

• at 12 o’clock, a 30-minute counter with a yellow lacquered hand on a black opaline background;
• at 6 o’clock, a 12-hour counter rimmed in blue, green, and yellow — a tribute to the Brazilian flag;
• at 9 o’clock, the small seconds subdial featuring Senna’s yellow “S” emblem.

The rhodium-plated indexes and black lacquered hands are treated with Super-LumiNova® glowing green in the dark, ensuring perfect legibility day and night. The bevelled date window at 3 o’clock completes the dial harmoniously.

Finally, the notched crown and newly shaped pushers, both finished in black DLC, bring a modern and technical touch. On the screw-down caseback, TAG Heuer engraves Senna’s intense gaze behind his visor — the ultimate symbol of focus and determination.

Movement: Calibre 16, the Beating Heart of the Race

At the heart of this timepiece beats a robust and precise engine: the Calibre 16 automatic movement, derived from the Sellita SW510 and inspired by the legendary Valjoux 7750 architecture.
A choice that perfectly reflects TAG Heuer’s racing spirit — proven reliability, easy maintenance, and flawless chronometric performance.

Operating at a frequency of 28,800 vibrations per hour (4 Hz), this cam-actuated movement provides a 42-hour power reserve, enough to accompany several days of racing without winding.

This movement is paired with a 200-meter water resistance, reinforcing its sporty and versatile character. From the paddock to the track, it’s ready to take on any challenge.

Comfort and Bold Character

Designed for performance as much as for style, the TAG Heuer Formula 1 Chronograph x Senna stands out with its bright yellow rubber strap — both flexible and durable.
Its smooth texture and ergonomic fit ensure optimal comfort, even during long wear — an essential feature for a watch born from the spirit of racing.

This striking yellow, Ayrton Senna’s visual signature, strengthens the link with his famous helmet and instantly recalls his champion identity.
The black DLC steel pin buckle, engraved with the TAG Heuer logo, completes this harmony of materials and tones, blending sportiness with refinement.

The watch is presented in a deep blue box specially designed for the Senna edition. Inside, a matching travel pouch in the colors of Senna’s helmet completes this premium presentation — a symbolic and elegant touch for collectors and motorsport enthusiasts.

A Watch that Perpetuates a Legacy

Beyond performance and design, this edition pays tribute to the man behind the driver.
Through every detail, the TAG Heuer Formula 1 x Senna reminds us that Ayrton’s legend extends far beyond his victories — it lives on in his deep commitment to others.

Since its inception, the partnership between TAG Heuer and the Senna brand has actively supported the Ayrton Senna Institute, a foundation created by the champion’s family. Its mission: to provide education, knowledge, and opportunities to millions of children in Brazil, carrying forward the values of determination, generosity, and excellence that defined the driver.

More than thirty years after his passing, Senna’s spirit continues to inspire generations, both on and off the track. By combining watchmaking innovation, social engagement, and iconic design, TAG Heuer has created far more than a timepiece: a true statement of admiration and legacy.

This Formula 1 Chronograph x Senna 44 mm Automatic stands as an emotionally charged creation, designed for those who see a watch not merely as an instrument, but as a symbol — one of passion, precision, and courage.