Mido Multifort TV Big Date Titanium automatic grey dial titanium bracelet 40 mm

History & Inspiration

An icon of the 1970s, the TV-shaped case marked an entire generation of bold and unconventional watch enthusiasts. In a landscape dominated by round watches, Mido was among the first to dare this softened rectangular silhouette with rounded corners, giving birth to the Multifort TV in 1973. A true reflection of the era’s style, this creation already combined aesthetic originality and functional robustness — two values deeply rooted in the Swiss brand’s DNA.

Five decades later, Mido celebrates the 50th anniversary of the Multifort collection by reinterpreting this design icon. The Multifort TV Big Date Titanium embodies the perfect balance between heritage and modernity: an unapologetic revival of the 1970s “TV” shape, elevated by contemporary materials and exemplary technical execution.

A symbol of the Swatch Group’s industrial expertise, this new iteration stands out through its fully titanium architecture, offering lightness, comfort, and strength. Whereas earlier editions appeared in steel, black PVD, or even rose gold PVD, this full-titanium version is by far the most accomplished of the line.

More than a mere design exercise, this Mido perfectly captures the current spirit of 1970s-inspired sports watches. Faithful to its mission of offering high-quality Swiss timepieces at an accessible price, Mido once again proves that elegance and performance can go hand in hand.

Design & Finishing

The Mido Multifort TV Big Date Titanium immediately stands out with its unique personality — halfway between retro charm and modern industrial design. Its unmistakable TV shape is expressed here in perfectly balanced proportions: 39.2 mm wide by 40 mm long, an ideal size that preserves its vintage appeal while ensuring a well-balanced and comfortable fit.

Crafted entirely from titanium, the case displays an outstanding level of finishing, alternating between satin-brushed surfaces and polished edges for a refined play of light. Its gently curved profile, protruding lips at either end, and sandblasted insert at twelve o’clock give the watch a strong and distinctive character. The screw-down crown, protected by guards, ensures a 100-meter water resistance, confirming the watch’s sporty vocation.

Beneath the double anti-reflective sapphire crystal, the grey dial showcases pure refinement. Decorated with horizontal embossed grooves — a signature of the Multifort line — it plays with depth and light in subtle tones of grey.

The recessed indexes and baton hands are coated with white Super-LumiNova, guaranteeing optimal legibility even in low light. At 12 o’clock, the oversized Big Date display takes pride of place: composed of two separate discs, it offers a reading area three times larger than that of a conventional date window, all within a perfectly symmetrical layout.

Finally, the integrated titanium bracelet extends the fluid lines of the case. Alternating brushed and polished links, it gives the watch a sophisticated yet sporty allure. Its quick-release system allows tool-free strap changes, while the double-pusher folding clasp ensures a secure and comfortable fit on the wrist.

The result is a watch of remarkable visual coherence — monochrome, lightweight, and structured — perfectly capturing the encounter between 1970s retro-futurist design and the contemporary rigor of Swiss watchmaking.

Movement & Performance

At the heart of the Multifort TV Big Date Titanium beats the Caliber 80, a modern automatic movement developed within the Swatch Group. Based on the ETA platform, this caliber delivers an exceptional 80-hour power reserve — more than three days of continuous operation without winding. A key advantage for a daily timepiece designed to accompany its wearer effortlessly.

Mido equips this movement with a Nivachron™ balance spring, a cutting-edge alloy renowned for its increased resistance to magnetic fields and temperature variations. Developed to enhance chronometric stability and long-term reliability, this component ensures lasting precision — a true mark of quality within this price range.

The balance oscillating at 21,600 vibrations per hour guarantees a steady rhythm, while the oscillating weight, decorated with Geneva stripes and signed Mido, reflects the brand’s attention to detail. Visible through the transparent caseback, the movement reveals the refined mechanical architecture that defines Mido’s identity — understated yet meticulously executed in the service of performance.

This Caliber 80 perfectly illustrates Mido’s philosophy: offering accessible Swiss watchmaking without compromising on quality or technical excellence.