Citizen Tsuyosa 37 mm Blue automatic blue dial steel bracelet 37 mm

The Legacy of the Tsuyosa: From the NH299 to the New 37mm Version

The Tsuyosa collection, whose name means "strength" in Japanese, finds its roots in Citizen’s NH299 line, an emblematic series that marked the brand’s history in the late 1990s. The NH299 models already stood out for their use of stainless steel, a symbol of robustness and elegance, and laid the foundation for what would later become the Tsuyosa collection.

The Tsuyosa line has been modernized while retaining the luxurious spirit of its predecessors. The case was first enlarged to 40 mm, offering a stronger presence on the wrist. This year, Citizen introduces a new 37 mm version, more compact and unisex, which preserves the same aesthetic and functional codes.

Faithful to the Tsuyosa DNA, the 37 mm models deliver a minimalist design and the same features as the 40 mm edition, making them the perfect daily watch: a scratch-resistant sapphire crystal, 5-bar water resistance, a date magnifier for optimal legibility, a discreet crown for absolute comfort, and a stainless steel bracelet with smooth links that gently hug the wrist.

The wide variety of available dial colors allows each wearer to find a watch that matches their personal style.

Blue Sunray!

The Tsuyosa collection carries on the tradition of the great sport-chic watches of the seventies, recognizable by their fluid and harmonious lines. In this compact 37 mm format, the steel case alternates polished and satin-brushed finishes, while the absence of lugs allows the integrated President-style bracelet to fall naturally and comfortably on the wrist. Its refined construction combines polished and brushed links, creating an elegant play of light.

On this NJ0200-50M reference, the eye is immediately drawn to a stunning blue sunray dial. A timeless and universal color, both understated and refined, that transcends trends and remains endlessly appealing. This deep shade of blue evokes serenity and classic elegance, making this watch an ideal companion for everyday wear as well as for special occasions.

Inside the Caliber

Citizen brings a century of watchmaking expertise and stands as one of the largest watch manufacturers in the world. Its Miyota movements are used by countless brands across the globe and are synonymous among enthusiasts with reliability and robustness. True workhorses, they are built to endure anything!

The Tsuyosa collection houses the in-house automatic caliber 8210. Beating at a frequency of 21,600 vibrations per hour, it delivers a comfortable 42-hour power reserve along with attractive finishing. Visible through the exhibition caseback, the movement is revealed in full, showcasing golden-toned components reminiscent of the brass once widely used in traditional watchmaking.