Citizen Tsuyosa 37 mm Purple automatic purple dial steel bracelet 37 mm

The Legacy of the Tsuyosa: From the NH299 to the New 37mm Version

The Tsuyosa collection, whose name means "strength" in Japanese, finds its roots in Citizen’s NH299 line, an emblematic range that marked the brand’s history in the late 1990s. The NH299 collection already stood out for its use of stainless steel, a symbol of robustness and elegance, and laid the foundation for what would later become the Tsuyosa line.

The Tsuyosa collection has been modernized while preserving the luxurious spirit of its predecessors. The case was first enlarged to 40 mm, giving it a stronger presence on the wrist. This year, Citizen introduces a new 37 mm version, more compact and unisex, which retains the same aesthetic and functional codes.

True to the DNA of the Tsuyosa, the 37 mm models offer a minimalist design and the same codes as the 40 mm edition, making them the perfect daily watch: a scratch-resistant sapphire crystal, 5-bar water resistance, a date magnifier for optimal readability, a discreet crown for absolute comfort, and a stainless steel bracelet with smooth links that hug the wrist.

The diversity of available dial colors allows every wearer to find a watch that matches their personal style.

Purple Power!

The Tsuyosa collection pays tribute to the golden age of 1970s sport-chic design, with its tonneau-shaped steel case featuring fluid and seductive lines. In this reduced 37 mm format, the alternation of brushed and polished surfaces enhances the refinement of the design, while the absence of lugs allows the integrated President-style bracelet to fall naturally and comfortably on the wrist. This bracelet is particularly well-finished, with a combination of polished and satin-finished links that create a refined play of light.

On this NJ0200-50W reference, the eye is immediately drawn to a brand-new sunray-finished purple dial. Nicknamed “Purple Power,” it asserts a bold and modern identity, halfway between elegance and originality. This vibrant hue evokes creativity and confidence, giving the watch a unique personality — perfect for those who love to stand out with style.

Inside the Caliber

Citizen brings over a century of watchmaking expertise and is among the largest watch manufacturers in the world. Its Miyota movements are used by countless brands across the globe, synonymous for enthusiasts with reliability and robustness. True workhorses, they are built to endure anything!

The Tsuyosa collection is powered by the in-house automatic caliber 8210. Beating at a frequency of 21,600 vibrations per hour, it offers a comfortable 42-hour power reserve along with attractive finishing. Visible through the exhibition caseback, the movement is displayed without restraint, revealing golden-toned components reminiscent of the brass once used in traditional watchmaking.