Seiko 5 SKX Sports GMT x Pepsi automatic black dial rubber strap 42.5 mm

The first official “Pepsi” GMT

For more than half a century, watch enthusiasts have nicknamed models with a red and blue bezel “Pepsi.” This visual code, now universal, immediately evokes the famous soda and has marked generations of collectors. In 2025, Seiko takes things to the next level by officially adopting the nickname through an exclusive partnership with PepsiCo. The Seiko 5 Sports SSK047K1 is the perfect example: a limited edition of 7,000 pieces that combines Japanese sportiness with a global pop culture icon.
With this GMT version, Seiko goes beyond simply paying tribute to a legend: it offers a contemporary, technical, and playful watch, designed to appeal as much to travelers as to collectors.

A bold and contemporary design

The SSK047K1 presents a strong and instantly recognizable aesthetic, inspired by the current Pepsi MAX identity. Its 42.5 mm stainless steel case, coated in black PVD, asserts a modern and daring character. The proportions are unapologetic: 13.6 mm thick, with a robust wrist presence true to the Seiko 5 Sports spirit.
The centerpiece is the bidirectional red and blue GMT bezel, graduated over 24 hours. Paired with a red GMT hand, it allows tracking of a second time zone, turning this edition into a true travel companion. The matte black dial enhances the contrasts: its applied blue indexes and Lumibrite-coated hands ensure excellent legibility by day or night, while reinforcing the distinctive visual identity of this collaboration.

For comfort, the watch innovates with an exclusive black silicone strap embossed with the Pepsi logo. Supple yet durable, it gives this limited edition a relaxed, almost streetwear style that contrasts with the more classic look of the SRPL99K1. This design choice, unprecedented within the Seiko 5 Sports collection, underscores the contemporary and pop culture dimension of the model.

The 4R34 caliber: an accessible GMT complication

The SSK047K1 is powered by the automatic 4R34 caliber, specially developed for Seiko’s GMT models. This movement beats at 21,600 vibrations per hour, features 24 jewels, and delivers a 41-hour power reserve. It offers the essential functions: hours, minutes, seconds, date, and a second time zone display via the GMT hand.
This is more than a simple technical addition: the GMT complication opens the watch to a practical and universal dimension, perfect for a globe-trotter or anyone who enjoys keeping an eye on two horizons at once.

The smoked see-through caseback reveals this movement while strengthening the storytelling. It displays the monochrome Pepsi logo, along with the LIMITED EDITION engraving and the individual number. A detail that seals the exclusivity of each piece and firmly anchors this watch within the world of true collectors’ items.

An iconic collector’s packaging

To highlight the unique character of this edition, Seiko imagined a Pepsi can-shaped box. More than just packaging, it is a visual manifesto that emphasizes the playful and exclusive side of this collaboration. A bold idea that roots this watch as much in watchmaking culture as in the broader pop culture universe.